The Dead

Privacy & Cookie Statement

Last updated: 3rd December 2025

This Privacy & Cookie Statement explains how THE DEAD (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit our website. We are committed to protecting your privacy in accordance with the General Data Protection Regulation (GDPR) and the Irish Data Protection Act 2018.

1. Personal Data We Collect

1.1 Information You Provide

When you interact with our website—such as subscribing for updates, completing forms, or contacting us—you may provide:

• Name
  
• Email address
  
• Contact details
  
• Any information voluntarily submitted
  

Ticket purchases may be handled by third-party ticketing providers, who operate under their own privacy policies.

1.2 Information Collected Automatically

When you browse our website, we may automatically collect:

• IP address
  
• Browser type and device information
  
• Pages visited and time spent on site
  
• Referral sources
  
• Interaction data
  

This helps us improve our site and understand audience engagement.

2. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance functionality, analyse performance, and support marketing.

2.1 What Are Cookies?

Cookies are small text files stored on your device to enable certain website features or collect analytical data.
We use:

• Essential cookies – required for website functionality
  
• Analytics cookies – help us measure website usage
  
• Marketing cookies – used for advertising and remarketing
  

You can disable non-essential cookies via your browser settings or any cookie banner provided.

3. Third-Party Tracking Tools

3.1 Meta (Facebook) Pixel

We use Meta Pixel to help measure the effectiveness of our advertising and better understand visitor actions on our site. Meta Pixel enables us to:

• Track user actions for advertising performance
  
• Create audiences for advertising
  
• Deliver relevant ads on Meta platforms
  

You can manage your advertising preferences through your Meta account or Meta’s data controls.

3.2 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to collect information about how visitors use our site.
Google Analytics collects:

• Pages visited
  
• Device and browser data
  
• Navigation paths
  
• Time spent on the website
  

We have activated IP anonymisation so your IP address is truncated before processing.
You may opt out using the Google Analytics Opt-Out Browser Add-on.

4. Legal Basis for Processing (GDPR & Irish Law)

Under GDPR and the Irish Data Protection Act, we process your personal data using the following lawful bases:

• Consent: For analytics cookies, marketing cookies, and email communications.
  
• Legitimate interests: To understand website performance, secure our site, and improve user experience.
  
• Contractual necessity: When responding to queries or facilitating ticket-related interactions.
  

You may withdraw your consent at any time.

5. How We Use Your Information

We use your information to:

• Operate and maintain our website
  
• Respond to enquiries
  
• Analyse visitor interactions
  
• Improve marketing effectiveness
  
• Provide updates or promotional materials (with consent)
  
• Ensure security and functionality
  

We do not sell your personal information.

6. Data Sharing

We may share your data with:

• Analytics providers (Google Analytics)
  
• Advertising partners (Meta Platforms)
  
• Website hosting and IT service providers
  
• Ticketing partners if you follow links to purchase tickets
  

All third-party providers must comply with GDPR and apply appropriate safeguards.

7. International Data Transfers

Some personal data may be processed outside the European Economic Area (EEA) by Google or Meta.
Where this occurs, we rely on GDPR-compliant transfer mechanisms such as:

• Standard Contractual Clauses (SCCs)
  
• Approved adequacy decisions

8. Your Rights (GDPR & Irish Data Protection Act)

You have the following rights regarding your personal data:

• Right of access – to obtain a copy of your data
  
• Right to rectification – to correct inaccurate information
  
• Right to erasure (“right to be forgotten”)
  
• Right to restrict processing
  
• Right to object (including to marketing)
  
• Right to withdraw consent
  
• Right to data portability
  

You also have the right to lodge a complaint with the Data Protection Commission (DPC), the supervisory authority in Ireland.

To exercise your rights, contact us at: info@thedead.ie

9. Data Security & Retention

We implement appropriate technical and organisational measures to protect personal data.
We keep data only as long as necessary for the purposes outlined in this statement—or as required by law.

10. Contact Information

For questions about this Privacy & Cookie Statement or to exercise your rights, contact:

The Dead / Produced by ANU Productions & Landmark Productions, in association with Museum of Literature Ireland
Email: info@thedead.ie

If you wish to escalate a concern, you may contact:

Data Protection Commission (DPC)
Website: www.dataprotection.ie
Address: 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland.